| Name |
Cheryl Williams |
| School | Business
|
| Program | Bachelor of Communications Management (Honours)
|
| Academic and professional designations | - PhD (ABD), Communication and Culture
- MA, Communication and Culture
- Bachelor of Education
- Bachelor of Arts, History
|
| Title | Professor
|
| Courses taught | - Advertising, Branding and Marketing
- Media, Culture and Communications Theory
- Research Methods for PR
- Rhetoric and Persuasion
- Digital Media
|
| Areas of expertise & interest | - Digital and social media
- Media and communications theory
- Persuasive communications
|
| Industry experience, professional currency activities | - Associate Director, Enterprise Online Marketing at Bell Canada
- Senior Social Media Manager at BlackBerry
- Online Marketing Manager at Roadpost
|
| Major research projects, scholarly activities, and/or publications | - Williams, Cheryl. 2019. "The ROI of Play: Immaterial Labor, Mobile Apps, and the Digital Economy."
Journal of Childhood and Youth. 12 (3).
- Williams, Cheryl, and Natalie Coulter. 2017. "From Babies to Teens: Children Are a Marketer's Dream." In
The Sociology of Child and Youth Studies in Canada Reader. Canadian Scholars' Press.
- Williams, Cheryl. 2017. "Women in Advertising in the Twentieth Century (Review)."
Advertising & Society Review 17 (3).
|
| Additional information | Awarded 3 years of doctoral research funding through the Social Sciences and Humanities Research Council. This award supports students who demonstrate a high standard of scholarly achievement. It aims to develop research skills and assist in the training of highly qualified research professionals.
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