| Name |
Cynthia Breen |
School
| Business |
| Program | - Bachelor of Business Administration (Honours) - International Business Management
- Bachelor of Communications Management (Honours)
|
| Academic and professional designation | - PhD (c), York University, Communication and Culture
- Master of Communications Management, McMaster University
- Bachelor of Arts, University of Guelph, Media Studies
- Diploma, Humber College, Public Relations
|
| Title | Professor |
| Courses taught | - PR History, Principles & Concepts
- Advanced Public Relations Research
- Business of Social Media
- Social Media Strategy
- Writing for the Not-For-Profit
|
| Areas of expertise & interest | - Public Relations
- Donor Communications and Fundraising
- Social Media Management and Strategy
|
| Industry experience, professional currency activities | - 5+ years as a sessional Instructor at DeGroote School of Business, McMaster University and University of Guelph-Humber
- 10+ years managing Digital Communications in Fundraising and Donor Relations
- 5 years managing communications at the Building Industry and Land Development Association
|
Major research projects, scholarly activities, and/or publications
| Conference presentations:
- The International Public Relations Research Symposium, 2020
- Council for Advancement and Support of Education, 2018
- Canadian Council for Advancement of Education, 2018
- Canadian Council for Advancement of Education, 2017
- World Public Relations Forum – Research Stream, 2016
Service/Memberships:
Member
- Canadian Public Relations Society (CPRS)
Journal Referee
- Journal of Professional Communication, McMaster University (1 review)
- Canadian Journal of Communication, Carleton University (2 reviews)
|
Additional information
| As an award winning and passionate communicator and educator, I take great pride in finding opportunities to integrate business practice and academic theory for communications success. My research area focuses on using data to drive fundraising success, specifically on the opportunities to use artificial intelligence for social good. My research has been presented internationally, including at the World Public Relations Conference, and the International Public Relations Research Symposium in Europe.
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