Bachelor of Communications Management (Honours)

Program description

Conestoga's Bachelor of Communications Management (Honours) degree is the first of its kind in Canada, blending the best of a Business degree with the best of a Communications degree. It is built on the solid foundation of its predecessor program, the Bachelor of Public Relations. This robust business degree meets strong marketplace demand for professional communicators with business acumen. Communications management is the systematic planning, implementation and oversight of communications channels and efforts in support of the reputation and relationships between an organization and its stakeholders. Communication specialists work in social media management, employee communications, media relations, investor relations, marketing communications, digital marketing, fundraising and other specialized communications functions. This profession demands strong written, verbal and digital communications skills, strategic thinking and the ability to understand and respond to the complex issues facing an organization. In this program, you will complete two paid four-month co-op terms to apply your academic learning to the workplace. You will also engage in numerous experiential courses and assignments throughout your degree including planning a fundraising event, participating in a real-client student agency and completing an applied capstone project for a real client. You will be encouraged to join one of several professional organizations during the degree program and engage in community volunteerism and program-supported corporate social responsibility initiatives to build your portfolio and enrich your learning.