Broadcast - Radio

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Courses - September 2025

Level 1

Course details

Announcing Lab
BRT1125

Description:

Students will be introduced to the fundamental skills required to become an effect announcer. They will learn to communicate with an audience through audio, demonstrating these skills in live radio and recorded formats. They will become familiar with announcing styles for live radio, voice over, podcasting, and shoutcasting. Students will explore radio programming, formats, clocks, and how announcing contributes to the overall sound.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

College Reading & Writing Skills
COMM1085

Description: This course introduces students to the reading, writing, and critical thinking skills needed for academic and workplace success. Students will analyse a variety of texts and apply the steps of planning, writing, and revising to produce writing that meets the expectations of selected audiences and purposes. The course prepares students for college-level writing tasks, research, and documentation by asking them to produce clear, informed, and purposeful documents relevant to both academic and professional contexts.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Writing for On-Air
COMM1625

Description: Students will learn skills that are unique to the world of broadcasting, such as writing for the ear, writing to time, the art of storytelling, and how imagery is a necessary part of writing for on-air. They will also learn to write scripts for a specific purpose and be introduced to research fundamentals.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.
  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Media Tools and Technology I
MDIA1010

Description: Media Tools and Technology I orients students with video cameras and various grip equipment. Students will learn lighting techniques at an introductory level and how to capture audio and video elements to tell a visual story. Students will also learn effective media file management.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Introduction to Media
MDIA1100

Description: Through a series of guest speakers, this course introduces students to educational pathways, career options, and professional expectations within the media industry. They will develop a short-term career plan to assist with future educational and career pathways. Students will also learn about how continuously evolving advancements and trends are impacting the industry.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Introduction to Audio and Video Editing
MDIA1110

Description: This course introduces students to audio and video editing technology for the creation of audio and video stories. They will learn industry-standard workflows to produce creative content utilizing raw audio and video gathered in previous courses. Students will also learn how to apply text and graphic elements to a video story.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Level 2

Course details

Technology 2 - Advanced Audio Production
BRT1195

Description: Students will apply the fundamentals of audio learned in first semester to create more complex projects typically heard on radio stations, such as recorded commercials and features. All elements involved in broadcasting from the studio will be introduced including on-air software, board mixing, VoxPro, and Voicetracking. Students will become skilled in the technical setup involved in remotes and live broadcasts. They will also explore the production side of podcasting.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: BRT1115 OR BRT1117 OR BRT1125
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Sports Media
BRT1330

Description:

This course will introduce students to the world of sports broadcasting. They will learn the fundamentals of sports reporting, whether on scene covering a game or in the studio in front of a microphone. They will learn the importance of branding as it relates to teams and individual players. Students will explore how sports is highlighted online through social media.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Introduction to News
COMM1635

Description: Students in this course will learn what news is, the basics of how to develop story ideas, and the standard radio news story types. This includes learning and applying the CP Style Guide, developing and employing interviewing skills, and understanding legal issues. They will also gather, write, prepare and present effective newscasts. Students will learn and use Burli Newsroom software for scripts and editing.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Content Creation
COMM1675

Description:

Choosing what content to use on-air/online is vital to audience engagement. In this course, students will build on knowledge gained in Level 1 and use those skills to create more in-depth projects. Students will acquire knowledge in what topics to choose, why, and where to source the information. They will connect with an on-air audience through shows on Q2 and will also learn how to adjust their writing to engage with an online audience using social media. They will examine how their skills can be used in podcasting, feature writing and shoutcasting.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites: BRT1125
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Social Media and Digital Marketing
MKT1495

Description: This course will provide students with an overview of the distinction between social media marketing and digital marketing as specific tools designed to reach consumers and influence their attitudes and behaviour. Additionally, students will also be exposed to emerging and trending tools reflective of the evolving nature of online marketing communications. Students will explore topics including navigational structure, keywords, content generation and management, customer relationship tracking, real-time and proximity marketing, and partnership marketing. The ethics of social media and digital marketing will also be evaluated so that students understand the essentiality of individual and organizational responsibility and accountability for online content.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Integrated Media Technology
TECH1425

Description: Numerous media platforms are now used in the radio and podcasting fields. This course introduces emerging tools and technologies. Through a series of theory and lab sessions students will become familiar with emerging tools and technologies, such as web design, graphics, photography, and video production. Students will learn to leverage the appropriate skill for a variety of media formats.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Level 3

Course details

Technology 3 - Multi-channel Audio Production
BRT2205

Description: In this course, students will apply skills learned in first year to produce advanced production pieces. Utilizing their knowledge in research, writing, audio and video editing, web design, and photography, students will create productions from concept to completion. An added emphasis will be placed on quality and creativity.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: BRT1190 OR BRT1195
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Radio Lab 1
BRT2211

Description:
  • Hours: 84
  • Credits: 5
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Advanced News Reporting
BRT2220

Description: Students will apply the skills they've learned in Introduction to News to research, write, record, edit, produce and assemble news features and specialty news programming for broadcast on CJIQ and the program's streaming station. Expanded voice work includes reporter wraps and streeters. Students will learn how they can leverage social media when gathering and reporting news.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMM1635
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Sales and Promotions 1
BUSS2000

Description: Students will be introduced to the crucial role that advertising sales plays in the financial health and stability of a radio station. This includes how to build the foundation of a business relationship, exploring the relationship between sales and promotions, and how to prospect for quality clients. Students will examine the abilities, strengths, and weaknesses of data analytics used to measure audience size in various markets and identify how those numbers affect advertising contracts.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Media Freelancing and Entrepreneurship
ENTR2110

Description: In this course, students are introduced to the importance of initiative, creativity, delivery and business acumen in taking their own journalistic projects from idea to public view. Pitching ideas, pricing and valuing one’s own work, establishing one’s brand, building business relationships, and the financial aspects of running a small business are all important parts of freelancing, independent production and contract work in today’s media environment. Students learn how to market their skills and talents outside of traditional employer-employee relationships.
  • Hours: 28
  • Credits: 2
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: Not available at this time.

Safety in the Workplace
OHS1320

Description: This course focuses on developing awareness and skills for the student to safely manage and conduct him or herself within a variety of employment settings. Through the units of the course, participants will have the opportunity to enhance their understanding and knowledge of general Health and Safety guidelines, including WHMIS, Fire Safety and Workplace Violence. The unit on Accessibility for Ontarians with Disabilities Act will instruct the student on the requirements for Accessible Customer Service and Integrated Accessibility Standard Regulations. General information on Safe Driving, Privacy of Information and Hand Washing will be addressed as well. The course also provides participants with critical information regarding their insurance coverage (WSIB or other) while employed. As well as guidelines to follow in the event of an injury. Participants will receive a printable Record of Completion upon successful conclusion of this course, in order to demonstrate awareness of safe working practices to their employers.
  • Hours: 14
  • Credits: 1
  • Pre-Requisites:
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.
Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options

Level 4

Course details

Podcasting and Feature Production
BRT2240

Description: This course gives students a chance to use skills they’ve acquired over 3 semesters to take a deep dive into long form podcasting and documentary writing. Students will create compelling content, from start to finish, that stands out in an increasingly competitive field. Whether they’re looking to inform, market, or entertain an audience, students will be taught how to combine their multi-track editing skills with their researching, announcing and writing skills to produce work that attracts an audience.
  • Hours: 56
  • Credits: 4
  • Pre-Requisites: BRT2200 OR BRT2205
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Radio Lab 2
BRT2255

Description: Building on skills acquired in Radio Lab 1, each student will focus on selected roles while rotating through assigned operational positions on CJIQ and Conestoga College’s streaming station. They will fill industry matched roles as part of the daily operations of the radio station(s). Those include, but are not limited to, Morning Show Host, Music Director, Producer, News Anchor, Sports Reporter. This course offers students more time to focus on a specific skill, such as announcing or music programming.
  • Hours: 84
  • Credits: 5
  • Pre-Requisites: BRT2210 OR BRT2211
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Sales and Promotions 2
BUSS2011

Description: Applying both theoretical and practical experience gained in Sales & Promotions 1, students will develop an effective campaign idea, and create and present a custom client proposal to a local business. Students will be able to dissect and analyze a client’s marketing budget and make recommendations based on those findings. They will also develop and present a promotional campaign that is focused on increasing audience size, and time spent listening.
  • Hours: 42
  • Credits: 3
  • Pre-Requisites: BRT2230 OR BUSS2000
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.

Field Placement (Broadcast Radio)
FPLT2276

Description: This course prepares students and facilitates a placement experience with a company/agency which has been approved by the program. Students will review employability skills in class and then practise these skills as they take an active role in securing a placement. Students will refine self-marketing techniques to establish cohesive branding of themselves at a professional level. Engaging in the work environment of a professionally relevant company/agency will allow students to apply their education and skills contributing to their mutual benefit. Appropriate workplace behaviour and etiquette is expected as students use this opportunity to expand their network of industry contacts and effectively market their personal brand. Through this experience, students can cultivate confidence, escalate awareness of industry practices, add to their resume & portfolio, and contribute to their own career success.
  • Hours: 112
  • Credits: 4
  • Pre-Requisites: OHS1320 AND OHS8320
  • CoRequisites:
  • Estimated required text and/or learning resource costs: No cost.
Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options

Please note:

Estimated required text and/or learning resource costs are based on the most recent available data through the Conestoga Campus Store.

Program outcomes

  1. Create radio productions and audio content, in studio and on location, using relevant broadcasting equipment and related industry technologies.
  2. Deliver, support and promote radio broadcast content via multiple platforms using a variety of media.
  3. Participate in the planning and preparation of programming content for a variety of radio formats.
  4. Monitor and evaluate the quality of radio broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.
  5. Assist in promoting a station’s brand and generating revenues through a variety of marketing and advertising sales activities.
  6. Plan and prepare interviews, scripts and reporting content for use in radio broadcasts.
  7. Use business skills and accepted industry practices in the completion of tasks and projects.
  8. Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development
  9. Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.
  10. Present live programming on air to relay various types of information and stories in different formats.
  11. Use emerging technologies to create podcasts and online video streaming.
  12. Use multiple social media platform to engage with a specific targeted demographic.