Broadcasting Performance and Digital Media

Program description - May 2025

Do you want to create engaging video content and build a brand for your own business, or someone else's? Conestoga's one-year graduate certificate in Broadcasting Performance and Digital Media is the program to kickstart your online presence. You will learn how to shoot and edit high-quality video content, write engaging copy and perform on and off camera with confidence.

This program is geared to open opportunities for storytellers and content creators of all types and interests. Building on your past education, business experience, or hobby you will create an online presence which includes a website, video series and engaging social media posts leading to opportunities as a vlogger, podcaster or influencer. Taught by faculty with direct industry experience, courses in research, interviewing, on-camera performance, and storytelling give you the skills to work as a multi-media journalist or news anchor.

This program is delivered in a hands-on environment and teaches you how to set up a home studio, increasing your opportunities for employment upon graduation. You will also learn what it takes to start your own business as a sole proprietor, when to incorporate, and how to generate leads as a freelancer.

No matter what industry or educational background you specialize in, Broadcast Performance and Digital Media will give you the skills to take your online presence to the next level.