Esports Marketing and Event Management

This course introduces the non-accounting student to the subject of accounting. It is designed to teach the student an essential life skill. The course focuses on the logic of accounting principles and relates it to the financial well-being of the student. The student will learn a basic understanding of accounting that can be used in both their personal life and business career. This course introduces ASPE, IFRS, accounting terminology, the accounting equation, the double-entry system of bookkeeping, the accrual basis of accounting, financial statements and financial analysis, and the ledgers and journals making up a basic accounting system for both sole proprietorship and corporation forms of businesses. Within this course students will look at how teams' budget for annual spending, P&Ls of professional Esports organizations. Students will also look into Esports events and create a pro-forma for a specific Esports event.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

• Hours: 28
• Credits: 2
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: $10.55

Esports Production and Media is the driving force behind the industry that allows a global audience to view, interact, and engage in the greater esports community. In this course, you will work in a team environment to produce practical live streams to support collegiate esports competition on the North American stage. Each week, you will spend 3 hours in the Esports Hub gaining practical experience and knowledge through a hands-on learning approach, and 1 hour in asynchronous class time focused on content and theory. During the time spent in the Esports Hub, students will have the opportunity to use the production and media equipment, rotate through various roles involved in production, and apply hands-on learning to live esports events.

• Hours: 56
• Credits: 2
• Pre-Requisites: OHS1320
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Esports companies are multi-layered and do not always focus on just Esports/gaming for their success. This course will cover how Esports marketers engage with businesses to explore multi-product marketing and promotion opportunities. Learners will use case studies from public companies to understand the structure within. Topics include corporation structure, public / non-Public companies, market share, revenue generation, governance and investor relations.

Students will explore not only North American Esports, but Global booming and emerging regions including Europe, Asia and South America.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

In this course learners will explore teams and leagues and players through case studies. Learners will identify how leagues, teams and players are established and developed. In addition, as the Esports industry grows, more high school, college and academy programs are being developed for education and play. Students will discover how to communicate and promote all levels of Esports (League, Team and Player). Topics include franchising and non-franchising, teams/leagues, understanding how target markets work, analyzing communications from different teams or leagues, and players and effective management techniques related to event promotion and production.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

This course focuses on the strategic planning of marketing and branding of Esports and the traditional sports industry. Students will develop a professional acumen of external business strategy through branding, marketing and logistical blueprints. Learners will also develop a clear understanding for target audiences and professional marketing campaigns.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

Understanding audiences is the key to success in any business. Learners will identify key audience development strategies through case studies of top Esports companies, understand emerging trends and understand the value of analytics and metrics to better develop their audiences.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.

This capstone course will see learners utilize their cumulative learning and skills from this program to execute a capstone project. In this course, students will develop a comprehensive project that encapsulates esports event management. As part of a team, students will have the opportunity to create, promote, manage, and operate their own esports event.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: No cost.