Media Foundations

Description:

This course explores the intersections of reading, writing, and critical thinking with an emphasis on academic and workplace competencies for the 21st century. Through regular reading, writing, and discussion, students will develop the ability to analyze texts, construct well-supported arguments, and express their ideas effectively by learning to meet the expectations of selected audiences, purposes, and contexts. The course also provides a foundation for understanding the complexities of research, information literacy, and ethical communication in relation to various contemporary social and cultural issues.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: ​No cost.

Description:

This course will provide students with an opportunity to develop and hone their presentation skills to achieve a professional and confident image that connects with an audience in person and on camera. Verbal and physical communication and performance skills will be emphasized through presentations of various materials. Students will also develop skills in conveying and pitching their creative ideas to others.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

• Hours: 1
• Credits: 0
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: ​No cost.

Description: Media Tools and Technology I orients students with video cameras and various grip equipment. Students will learn lighting techniques at an introductory level and how to capture audio and video elements to tell a visual story. Students will also learn effective media file management.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

Description:

This is an introductory course about law and ethics pertaining to media content creators, including journalists and other on-air professionals. It covers the principles and practices of journalism and the legal restrictions that apply to the profession. Students will be introduced to the regulations and standards that govern radio programming in Canada, including various codes of conduct, key CRTC regulations and how stations comply with them. Students will gain knowledge in the protection and respect of intellectual property rights as they relate to copyright and plagiarism, and be educated on defamation as outlined in the Libel and Slander Act. Students will develop an understanding of the ethical implications and potential societal impacts of disseminating manipulated media, including deepfakes.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

Description: This course introduces students to audio and video editing technology for the creation of audio and video stories. They will learn industry-standard workflows to produce creative content utilizing raw audio and video gathered in previous courses. Students will also learn how to apply text and graphic elements to a video story.

• Hours: 56
• Credits: 4
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.

Description: This course will provide students with an overview of the distinction between social media marketing and digital marketing as specific tools designed to reach consumers and influence their attitudes and behaviour. Additionally, students will also be exposed to emerging and trending tools reflective of the evolving nature of online marketing communications. Students will explore topics including navigational structure, keywords, content generation and management, customer relationship tracking, real-time and proximity marketing, and partnership marketing. The ethics of social media and digital marketing will also be evaluated so that students understand the essentiality of individual and organizational responsibility and accountability for online content.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:
• Estimated required text and/or learning resource costs: Not available at this time.